The 2 Best Ways to Promote Sporting Events in Melbourne

If there’s one thing Melbournians love (besides coffee), it’s sports. Each year there’s the Australian Open tennis, the Formula 1 Grand Prix, the ever-popular AFL season, the ‘race that stops a nation’… And that’s just to name a few.

So what’s the most effective way to promote these kinds of sporting events in Melbourne?

You might think promoting sports is just a matter of traditional advertising on TV, social media and the like. But we’re here to help you think outside the box.

Here are the two best ways to promote sporting events in a sports-loving city like Melbourne.

1. Promotional, sales and lead generation staff

In a place that’s awash with sporting events all year round, you really need to stand out to get the word out about your event. You can’t just rely on passive advertising; you need people on the ground, actively promoting your event.

Melbourne sporting events 1

That’s where quality promotional, sales and lead generation staff come in. Specialised brand ambassadors, focused lead generators, and even out-of-the-box options like actors and performers can interact directly with potential customers, making a greater impact and really spreading the word about your sporting event.

2. Integrated campaigns

Once you’ve got the right promo staff in place, the key to really driving your event promotion home is to create an integrated campaign. Combine your experiential marketing with more traditional advertising options so you have a comprehensive, covers-all-bases campaign.

Think quality online, media and marketing content combined with a fresh hands-on promo approach – and maybe a killer launch event to kick things off! Integrating your approach means you’ll reach a much wider audience of sports lovers.

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Looking for fresh promo campaigns or staff for your sporting events in Melbourne? Get in touch with us at LiveWorks to find out how we can help.

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Claire Bradshaw

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