ECCO – ‘World’s longest Catwalk’
Brief: Ensemble Australia briefed LiveWorks to source 68 promotions staff to line the attempt at the Guinness World Records ‘ “Worlds Longest Fashion Catwalk” record. The fashion show event was set in Sydney’s Darling Harbour and the “catwalk” was 2.5km long. The event was LIVE with The Morning Show on site that morning.
Solution: LiveWorks sourced and briefed all staff, including an MC to work alongside the host.
Results: New world record set