GSK Panadol launch

Panadol launched a new above-the-line advertising campaign, with the strap-line “When pain is gone, life takes its place”. LiveWorks was briefed to generate excitement and awareness around the new Panadol campaign. Key objectives were to support, reinforce the brand presentation and manage staffing.

 

 

 

 

 

Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook