Grazia Glam Van
Grazia Magazine briefed LiveWorks to execute a sampling based experiential execution for Max Factor and GHD.
We developed the ‘Grazia Glam Van’, a mobile fashion shoot make up truck, branded with Max Factor and GHD and staffed by makeup and hair artists.
The van was placed at key Sydney locations, Bondi Beach and Darling Harbour and incorporated a Facebook activated photo booth element for post makeover photos.
Branded content was rolled out across ACP magazines and Nine MSN; and over 600 makeovers were performed with a projected social media reach of over 120,000.