Sydney Sixers “Sing for the 6’ers Activation”
LiveWorks created a campaign for iiNet to leverage their sponsorship of the Sydney 6’ers during the Big Bash league 2014/2015 Season.
The campaign was activated online and via activations on ground at the team games, that centred on fans creating a team song for the Sydney 6’ers. The song was created with the first verse and chorus complete, and over 4 weeks 6’ers fans were called to be part of the remaining song creation, ready to be performed and sung at the team home game on the 22nd January.
Throughout the season, for the 6’ers home games there was a video booth that captured fans singing the song, with output shared on the big screen at half time and online via social media and campaign website.