3 Exciting Ideas for Experiential Marketing Activations

You know the drill by now: when it comes to successful marketing campaigns, it’s all about the experience. But what kinds of experiences can you provide to get your brand out there and attract new customers?

Here are a few tried-and-tested ideas for exciting experiential marketing activations.

Pop-up shops

A pop-up shop is a great way to create a unique retail experience for customers. It allows your product or service to be sampled and your brand awareness to increase at the same time.

Pop-up shops can be used to create buzz for the launch of an upcoming product or the opening of a new store/venue. This kind of
‘blink-and-you’ll-miss-it’ campaign creates a sense of urgency and curiosity in potential customers, and can help you reach brand-new audiences.

This concept isn’t just limited to pop-up shops, either. There’s also the option to create other temporary venues, such as bars or cafes.

Art installations

An eye-catching art installation can really get people talking about your brand. It’s the perfect catalyst for social media buzz (one word: selfies).

Whichever kind of art installation you choose, ensure it’s something that makes people stop and take notice.

This can be achieved in a number of ways: through an eye-catching, double-take-inducing appearance; strategic placement in a highly trafficked location; or even just sheer size (take this giant umbrella recently planted on a Newcastle beach to promote a Netflix series, for example).

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Image via pedestrian.tv

Gamified experiences

Everybody loves a good game! And it’s no different when it comes to interactive marketing experiences.

Consider turning your run-of-the-mill product demonstration into a game that potential customers can play (and – even better – win!). Check out our latest gaming activation for Telstra as an example.

One growing approach to gamified experiential marketing is the use of virtual and/or augmented reality, so it’s worth considering the use of this technology in your campaign.

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Contact us today to find out how we can help with your next experiential marketing activation!


Claire Bradshaw

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