3 Quick Tips for Promoting Events on Social Media

No matter what kind of event or brand experience you’re creating, it’s a given that you’ll need to promote it on social media. Social channels are the best place to ensure your event has reach and impact, both before and after the fact.

To help you get the word out there and make a splash with your next event, we’ve put together some quick, handy tips for promoting events on social media.

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1. Create an event-specific hashtag

One of the simplest yet most effective ways of boosting your event’s social media promotion is to create a unique event hashtag. Whether it’s the name of the event itself or a relevant slogan, having a specific hashtag helps you group all related social media posts together, and can even get you trending if enough people use it.

Remember not only to use the hashtag on all your own posts about the event, but also to encourage attendees to use it as well. This gets people talking, and can also help you track engagement and measure the event’s success.

2. Create a Facebook event page (and consider promoting it)

While of course we encourage promoting your event on all your social platforms, it’s wise to focus a lot of your promotional energy (and dollars) on Facebook.

Creating a Facebook event page allows users to RSVP to and keep up-to-date with your event. And a little advertising money can go a long way if you set up a paid promo targeting users in your event’s specific area.

3. Encourage promotion from attendees

Your event’s attendees can be the best promoters of your brand and the event itself. All they need is a little encouragement.

Offer incentives or prizes for those who post about the event on social, before, during and after the event itself.

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Need a little more assistance with your event promotion or organisation? Just give us a shout and we’ll help you out!


Claire Bradshaw

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