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Our promotional staff conducted a successful 3-month sampling activation in VIC and NSW shopping centres and train stations. Staff used branded trays and opti-coolers to distribute 100g tubes of organic yoghurt. Approximately 15000-20000 samples were handed out in each train station and 5000 in each major shopping centre.

Objective: To maximise awareness and trial of five:am organic yoghurt through disruptive sampling in line with five:am’s playful personality through a blend of guerrilla, opportunistic and planned sampling events. To drive trial and consequently conversion of five:am yoghurt.