LiveWorks was briefed to convert a shipping container to a gaming area that contained desktops to a 5G enabled Car. The gaming container was set up to allow visitors to have a short competition against each other. Intel also held a private, indoor event within the 5G IC, as well as an outdoor ‘activation’.
Objective: To position Telstra as a leader in 5G, as well as a leading technology company, by building public awareness and excitement for the eSports and gaming opportunities of Intel’s 5G technology
Solution: LiveWorks executed a successful gaming container conversion and also provided brand ambassadors for the duration of the event in Gold Coast, QLD.