Intel Vivid Sydney 2016


Over 23 nights in June, Sydney put on a show of lights, music and ideas. ‪#‎VividSydney‬ 2016 was officially the biggest year yet with a record 2.3 million visitors. The Intel-powered Sound Cells brought the ‪#‎VividLIVE‬ experience to the Sydney Opera House forecourt during Vivid Sydney!

LiveWorks Agency was briefed to supply ‘tech savvy’ Brand Ambassadors and Promotional Staff for all 3 activations: Sound Cells, Intel Container and JCDecaux. LiveWorks also managed the Intel container stand build in the picturesque Darling Harbour. Brand Ambassadors for Intel successfully managed the crowd and participants by scanning people’s faces using Intel’s Real Sense Technology and then projecting the image onto a fountain in the bay; creating ‘Eyes on The Harbour’.