Sage is an online account software provider and a premier partner of the Sydney Invictus Games 2018, where Sage continued its global commitment to the Invictus Games supporting the heroes that serve their countries. At Invictus Games Sydney, competitors from 18 nations competed in 11 adaptive sports.
Objective: To raise Sage brand awareness, LiveWorks was briefed to create a series of sponsorship activations, such as the interactive media wall and Sage Stage installation in Sydney Olympic Park.
Solution: LiveWorks created a brand presence through the construction of a ‘Hero Wall’ used to deliver messages of hope to the athletes. ‘Sage Stage’ activation area was built between the train station and main stadium. Large format 3m x 2m interactive screen and centerpiece was installed to display hero messaging & additional dynamic digital content. Hero messages were submitted by text and web. The installation also had an on-site video messaging interface, as well as a web-based option enabling people to post video messages from overseas and interState. LiveWorks also produced a ‘winners podium’ photo frame on the reverse side of the video wall, as well as a traditional messaging wall where people were able to leave hand-written messages.