HN have re-invigorated and re-designed their flagship store in for a launch with a new experiential area available for brands to activate. HN will have a large BTL campaign encouraging attendance to store for a variety of live experiences and activations across all of their product ranges. The activation space is available for Samsung to activate a bespoke VR Chair installation to drive excitement, trial and awareness of Great and Gear VR.

Objective: Educate and inform attendees on the Note8 device and Gear VR. Drive foot traffic from the VR Zone to the Note8 display area in store.

Solution: LiveWorks VR demonstration staff engaged with public and promoted current Note8 offers during the in-store campaign.

Success: Our highly trained VR demonstration staff successfully directed potential qualified Note8 customers to the Note8 sales staff, therefore delivered a significant sales increase compared to the previous weeks.