LiveWorks was briefed to execute a national roadshow for JB Hi-Fi in four states. LiveWorks created a Samsung ‘Living Room’ – a welcoming apartment where the Samsung ecosystem was demonstrated in its natural environment. The design was modular, while providing seating for 16 people and multiple display options for the featured Samsung products.

Objective: Highlight exciting new benefits of Samsung Note9 and Tab S4 with main focus areas: S-Pen, DeX, and Dual SIM

Solution: The roadshow successfully created excitement and brand awareness for Samsung IM within JB HiFi staff