Samsung Sunrise on The Steps

In March 2018 Samsung launched ‘Samsung powers Sunrise on the Steps’ – a wellbeing program delivering consumers an exclusive experience and starting the day off right with a fitness class under the soaring sails of the Sydney Opera House. Fitness activities included a choice of Yoga and Circuit classes to cater for fitness enthusiasts.

LiveWorks was briefed to supply tech savvy brand ambassadors for a 10-week campaign. Brand Ambassadors offered participants the chance to try out Samsung’s latest wearable Gear Sport watch to experience how technology is changing the way we work out. Class participants also had the chance to win the stylish, waterproof and Android/IOS compatible Samsung Gear Sport to help them continue to track their progress and reach their exercise goals.

Upon completion of the campaign, our Brand Ambassadors created a positive Gear Sport product experience for attendees of Circuit Training Sessions and excited consumers about the product – aiding their customer journey with detail around where to purchase, price point and key features. Our tech savvy promotional staff also encouraged consumers to enter the consumer promotion for their chance to win Gear Sport.