Sydney Opera House Summer Playground promotion
Summer Playground event series in partnership with Samsung took place in Sydney Opera House from 6 January – 29 January for its fifth year running. The Summer Playground program featured a pop-up bar with specialty drinks, al fresco dining and activities for adults, kids and kidults alike. There was also a stellar entertainment lineup including performers Tim Minchin and Angus and Julia Stone.
LiveWorks staff worked on Chandon S promotion and Samsung Gear VR promotion throughout the playground series. Brand Ambassadors managed the queue to allow people to get to their show and set them up with the headset and headphones. Summer Playground Chandon S promotion involved distributing vouchers within Sydney Opera House.
SOH ticket holders were encouraged to log into the SOH Wifi and enter their details in order to receive a half price glass of Chandon S at the Summer Playground bar. Once they signed into the Wifi they were directed to find the Chandon S promo staff member and show them their ticket who then handed them a voucher to redeem at the bar.